KOMO Harmony Team

This April, 1929, photo shows Art Lindsay and Gladys Everett, who were heard on KOMO as the "Harmony Team".  All of KOMO’s programs were live from the start, and consisted mainly of live music shows.  KOMO was said to be the largest employer of musicians in the state.  Fully half of the local programs featured serious music, and variations of traditional and popular music filled the remaining time.  Sponsorship messages were heard every ten minutes or so, simply declaring that the next segment was presented “in the interest of…“ the sponsoring company.  The public was adverse to the idea of broadcast advertising in the first days of radio, and so very little “selling” actually took place on the air.  The ads were more like the underwriting announcements heard on public radio today.  Soon after its debut, KOMO became one of the first stations to join the National Broadcasting Company’s West Coast “Orange Network”.  Live network programs from San Francisco were heard in the evenings, and with time they gradually expanded to fill more of the broadcast day.  (P-I Photo)